India is one of the most potential tourism markets in the world. India’s Ministry of Tourism has estimated that the number of foreign tourist’s would be around 10 million by 2010. The year 2008 witnessed sharp decline in tourism compared to 2007. This decline was due to the terror attacks in Mumbai in November 2008 and also due to recession. Government has taken several initiatives to boost tourism market. Government increased advertisement spending and launched a campaign on ‘Incredible India’ and the ‘Ahithi Devo Bhava’. Government has also made a significant impact in tourism by requiring that each and every state of India have a corporation to administer support issues related to tourism. Also post Mumbai terror attack, 2009, was declared as 2009, ‘Visit India year’, offering a variety of promotions to tourists in 2009. Focus was shifted to providing security and reassuring visitors that India is a safe place to tour. Several measures were taken to step up security such as special tourist police in important tourist locations and increased manpower for improving security in airports and railway stations.
Post Mumbai terror attack hotels also increased their security checks and measures to provide a safe stay for the tourists. India will continue to grow in tourism market with various International sports events such as Cricket 20/20 and Commonwealth Games acting as drivers for this market. As per the reports, Commonwealth Games is estimated to bring in more than 3.5 million tourists to India in 2010, which are scheduled to be held in Delhi. India is also likely to gain from medical tourists. It is currently growing at around 30 percent per annum. Medical tourist arrivals are expected to reach one million soon. Overall, India has a bright future in tourism market.
No related posts.
Related posts brought to you by Yet Another Related Posts Plugin.
