There will be two members in the million unit club this year when Tata Motors will join Maruti Suzuki there. The entry to the club will be a significant milestone for Tata motors which in spite of being one of the oldest automobile companies in India, has always trailed in terms of volumes when compared to global peers.
Tata motors manufactures cars as diverse as the worlds cheapest car to the some of the most expensive ones like Land Rover and Jaguar while it manufactures trucks and other heavy commercial vehicles also. The anticipated increase in the production of Nano will push Tata Motors to the Million unit club and enable it to garner the benefits of economies of scale.
Tata motors will increase the production of Nano to approximately 25,000 units per month by last quarter of fiscal year 2010. Production of Nano at the Sanand plan in Gujarat started in June 2010 and it should reach the peak by January 2010. Once Nano averages the numbers of 20,000 – 25,000 per month which is almost three times of the current 7,000 – 8,000 than Tata Motors will easily reach the production of one million units a year. This number will be an aggregate of heavy commercial vehicles and passenger vehicles.
A spokesman from Tata Motors responded on e-mail that “The capacity at the Sanand plant is 2,50,000 units, and it will be ramped up as fast as is possible”
“In June 2010, Nano dispatches were over 7,700. Since July 2009, we are delivering to the first lot of allottees selected from among the booking process of 2009.”
Pawan Goenka from Mahindra and Mahindra (M&M) mentioned that, “We have put a volume target for tractors and a revenue figure for auto sector. It’s an internal target for 2013”
Attaining sales of a million units is a commendable achievement in the automobile industry. The path has been paved by Tata Motors and it is likely that M&M will follow suit soon. The market for passenger vehicles that includes SUVs, cars and light trucks is about to grow by four times in next 10 years thus entry of more new players is expected in the million unit club.
Manish Mathur a principal at AT Kearney which is a MNC consultant firm mentioned that, “The million mark is an important milestone because of the scale game. As Indian companies scale up to hit those levels, they can achieve advantage in two areas — in design costs through commonality of parts and through better strategic leverage over suppliers to negotiate —and demand a better price”
Once Tata Motors crosses the million unit mark that it will find itself close to the market leader Maruti Suzuki in numbers. Maruti Suzuki is the largest carmaker in the country today and is expecting to sell 1.4 million units. Maruti is also spending 1,700 crores in capacity expansion.



