The amazing growth trend in car sales seen during the last two months of 2009 continued into the first day of the new decade. The New Year holds much promise for the automobile industry.
The spectacular spurt of sales in November and December, traditionally slow months for the automobile industry, was aided by the waning effect of recession and spike in new launches. The fact that the growth had been across the companies is reassuring.
While November saw the steepest growth in five years, December witnessed a slight drop. The market leaders Hyundai and Maruti Suzuki posted 43% and 36% growth in December.
However, market watchers had attributed the growth spurt to impending hike in automobile prices and stupendous discounts offered to lure customers.
After economic slowdown dampened sales in 2008, government stepped in with tax cuts and banks helped out with drop in loan rates to revive the industry during the initial months of 2009. This resulted in a steady rise in the growth rate for all companies throughout the year.
The overall positive trends in the Indian economy have helped the industry to a large extent. Salary hikes, stability in job scene and recovery of stock market have all contributed to the cause in a big way.
All segments of automobile industry have benefited from this – be it luxury cars, economy range or two-wheelers. With the economy expected to perform well in the current fiscal and continue its growth in the next, it can only get better and better.


