Hero Honda, India’s largest two wheeler manufacturer has introduced a new variant of their most popular bike on Thursday. The new variant is named Super Splendor and will cost Rs 45,950 which is the ex showroom price in Delhi.
Anil Dua, Hero Honda Motors Senior Vice President for Marketing and sales stated “The 125cc segment has been stagnant or even declining in the past one year, but we believe that we can grow the market. Our own expectation is to grow our own sales by about 15-20 per cent in the 125cc segment”.
However, Mr. Anil Dua declined to comment on the details of the incremental sales expected by the company with the introduction of this new bike, Super Splendor. He refused to share the details of the specific number of units that the company expected to sell.
Accounting for almost 20 percent of the entire motorcycle market, the value of the 125 cc market is pegged at close to 75 lakh units per annum.
He also added that once the new variant of super Splendor was introduced, in the market Hero Honda Motors plans to eventually phase out the old Super Splendor model.
Mr. Dua also said “With consecutive months of four lakh-plus sales since the month of May, our sales are moving at all-time high levels. We are looking to build on this momentum with a slew of new launches leading up to the festive season”.
In august 2010, the leading two wheeler manufacturer riding high on the auto sales trend has reported an increase of 2.28 per cent in their sales with close to 4,24,617 units being sold in august 2010 when compared to 4,15,137 units sold in august previous year.
He also went on to add “We will have three models in the 125cc segment, which includes Super Splendor, Glamour and Glamour PGM-FI”.
The brand Splendor was first launched by Hero Honda in 1994 in the 100 cc bike segment. This bike went on to break world’s sales record and as per the company is one of the highest selling bikes in the world. Its new variant super Splendor was introduced by the company after ten years in 2005. The new variant was introduced in the 125 cc segment and offers enhanced features for better fuel economy and Quantum Core engine.
