In the light of some very disastrous movies, Bollywood is going through a low period – both financially and creatively. Even though there have been some critically acclaimed films like Shor In the City and No One Killed Jessica, but financial success has pretty much eluded Bollywood in the past 5 months.
In fact, only three movies, Yamla Pagla Deewana, Dil To Bachcha Hai Ji and Tanu Weds Manu were able to do somewhat decent business.
Therefore, Filmmaker Madhur Bhandarkar has decided to keep the budget of his next venture Heroine, to just Rs. 18 crore. He thinks that this will make this film that is being produced by UTV Motion Pictures, more commercially viable.
Known for his tight leash budgets, Madhur Bhandarkar has even been able to persuade his lead actors, Aishwarya and Arjun Rampal to lower their fee for the film. According to a source, “Every actor including Aishwarya Rai, Arjun Rampal and even Madhur Bhandarkar himself have slashed their fee.” Three other stars are yet to be finalized for the film.
According to another source, “It’s a sensible business decision. Ash and Arjun will be sharing the profits of the film. They are confident of Heroine‘s prospects at the box office.”
Siddharth Roy Kapoor, who is the CEO of UTV Motion Pictures said, “We have worked very successfully with Madhur in the past. Getting a film made within the right budget is crucial to insuring its commercial success. On Heroine too, we have insured the same.”
The shooting for Heroine will start from June 8th 2011.
