Harley-Davidson, the legendary motorcycle maker, has set foot on Indian soil with the war cry ‘Hear the Roar’. The company based in Milwaukee, US, opened its first showroom in India at Hyderabad.
Anoop Prakash, managing director of Harley-Davidson India said, “We look forward to initiating a new era of motorcycling.” The company is planning to launch 12 models of the bikes in the country. There are also plans afoot to mark its presence in others Indian cities this year itself. This includes the country’s capital New Delhi and financial capital of Mumbai.
The bikes, fondly nicknamed Hogs, will be imported by the company and marketed in the country. The US-made bike will face stiff custom duties and piles of paperwork when shipped to India. This will result in its price shooting up to unbelievable levels. In India, the price of Harley-Davidson starts at Rs 7 lakhs (883cc model) and will go up as high as Rs 35 lakhs (1,800 cc model).
The US motorcycle maker with an iconic following is lured to India by its recent economic prosperity. Harley-Davidson’s foray into Indian market is part of the company’s strategy to enter emerging markets, as its customer base in developed countries is ageing and business stagnating.
Mr. Prakash said that the heavy and bulky bikes are ideal for the Indian roads. The company’s slogan ‘Freedom of the Open Road’ though may be unsuitable for the congested Indian roads. India has open roads beyond city limits, but the ride definitely won’t be smooth due to the presence of potholes.
Harley-Davidson was founded by Harley, a motor enthusiast at the turn of the 20th century. It shot into fame with the movie ‘Easy Rider’ and is one of the two companies that survived the Great Depression of the 30s.


