Obesity has become a growing concern in India and has triggered growth of a unique market for obese people. A person is considered obese when his or her weight is 20 percent or more above normal weight. Though India’s obesity level is around 8 percent as compared to 25 percent in US and 15 percent in Europe, the problem has to be addressed now before the condition worsens. Consumption of processed foods due to lack of time for preparing wholesome meals, increased consumption of energy rich foods with nutrient poor foods with high levels of sugar and saturated fats, sedentary lifestyle, over-eating and metabolic errors are some of the causes leading to obesity. Indians are more susceptible to weight accumulation especially around the waist. Women especially are more prone to being over weight. Lack of exercise is a prime reason for many Indian women being over weight.
It’s estimated by Third National Family Health Survey that Punjab, Kerala, Goa, Tamil Nadu and Andhra Pradesh tops in the obesity level compared to other states. Children who are glued to television sets with lack of physical activity and in some double income families where there is no time to prepare healthy wholesome meals leads to consumption of more processed foods or fast foods. This leads to child or adolescent obesity. There is a new term emerging called “recession obesity”. Due to recession, people have started opting to stay at home and watch television instead of going out (which eventually leads to spending more money) and also resorting to consumption fast foods which results in weight gain and in turn in obesity.
Obesity has created a new market called anti-obesity market. In India, anti-obesity market is estimated to be over Rs 1,800 Crore, according to leading management consulting organization Technopak Advisors. This overall market—comprising fitness centres/gymnasiums, slimming services, food supplements and ayurveda treatments—is projected to grow at a rate of 13 percent compound annual growth rate (CAGR) through 2010. Unless a joint effort is taken by Government, schools and Corporate to combat obesity, India could soon be joining on par with US and UK in obesity levels.
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How to prepare oneself for obesity?
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* One should completely quit smoking for a certain period of time.
* Make it a point to eat a well balanced and complete meal.
* One should also stop intake of certain medications.
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