Demand for roses has increased by 25 percent from US and European countries due to Valentine’s Day celebrations. This demand has brought good cheer to Pune farmers as Pune is the biggest rose exporter in our country. Usually the city exports around 10 lakh rose stems and due to Valentine’s Day celebration the demand has gone up to 45 to 50 lakh rose stems. The prices have also increased by about 20 percent to 25 percent. The prices have also been increased by 20 percent to 25 percent. In the domestic market, the usual price is around Rs.100 for 20 roses but during Valentine’s Day it’s increased to Rs.125 for 20 roses.
Demand for roses is also driven by the fact that the supply from Ethiopia has decreased and is diverted to India. Mr. Shivaji Bhegade, Flower grower’s president, said that “the export for the Valentine’s Day has already begun and will continue till February 9. The rose exporters are currently getting Rs 13 to Rs 20 per stem for stem length ranging from 40 cm to 60 cm. The 40 cm stem length flower is getting 20 Euro cents while the 60 cm stem length flower is getting about 30 to 32 Euro cents.”
Though the demand is good from international markets, the only challenge foreseen is that erratic climatic conditions has affected the quality of the roses and the proportion of B grade flowers has increased from the usual 25 percent to 40 percent. This might affect small farmers who do not have high technology, as big corporate who export roses might refuse to take their roses for lack of quality.
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