The department of telecom (DoT) for the first time has come out with a list of do’s and don’t concerning the mobile phone etiquette. Its been estimated that there are about 415 million mobile phone users in India and millions who are first-time users. The government has asked telecom companies to provide literature on mobile phone etiquette in English and other regional languages whenever a customer buys a mobile phone and a SIM card. This is one of the major initiatives taken by the Government to use the mobile phone in a responsible manner, having due consideration and respect for the feeling of other individuals. The directive was issued after a parliamentary panel found that Indians lack mobile phone etiquette.

According to the directive, mobile phones should be switched off or kept in silent mode in hospitals, buses, trains, aircrafts, places of worship and cinema halls. Mobile phones should not be used while driving. Mobile phones should not be used to record or take photographs of people without consent and ringtones should be set at a lower level. Annoying or blaring ring tones should be avoided. Some of the corporate, schools and colleges have also come out with guidelines regarding use of mobile phone and mobile phone etiquette. Hopefully, with these initiatives mobile phone users will consider other people’s feelings and learn to use their phone in a responsible way.

Radio has made a comeback after the government allowed foreign investment into the segment and opened the market for private players. Today there are about 237 FM stations from 40 broadcasters across 91 cities. The audience profile has shifted from rural to urban and high-income group. This has enabled private players to come up with innovative programmers to attract urban youth. With growing mobile phone market and radio enabled cell phones, listening to radio has become a fashion statement. Radio has always been a cheaper media for advertising. With increasing number of audience and local stations, the advertising business has increased tremendously. In 2008, the advertising spend on radio was around Rs.880 Crore as against Rs.590 Crore in 2007. Government owned All India Radio’s revenue was about Rs.290 Crore in 2008.

Currently, the radio contributes to about 3 to 4 percent of total advertising spend in the country. This is expected to increase to 8 to 9 percent in the long term. Low cost of advertising and local advertising has encouraged many companies to try advertising through Radio. The growth in radio is expected to come from local retailers and from other categories such as education. Existing advertisers are also likely to increase their adverting spend through radio. The biggest revenue earners of 2008 are Radio Mirchi, followed by Big FM, Radio City and Red FM. 2009 is expected to see a huge growth of about 15 percent. More channels are expected to enter the market in 2010, which will further boost the revenue of radio market in India.

The allotment status for NHPC IPO is likely to be declared soon. Please keep visiting this post frequently for the latest update on NHPC IPO Allotment Status

The IPO of National Hydro Power Corporation Ltd. (NHPC Ltd.), which closed for subscription on Wednesday, August 12, 2009 was oversubscribed 23.74 times on an overall basis. The IPO was oversubscribed by an incredible 56.71 times in the category of Non-Institutional Investors, 29.16 times in the Qualified Institutional Bidders (QIB) Category with Retail and Employees categories getting oversubscribed by 3.87 times and 0.57 times respectively

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