Anil Ambani’s Reliance Communications and the Finnish mobile handset maker Nokia announced their alliance on Friday, aimed at adding value to mobile services of RCom consumers. This includes Nokia’s Ovi Life Tools covering a range of innovative and personalized services in agriculture, education and entertainment. The services will be made available to RCom consumers in two variants, subscription and pay-per-use.
The subscription charges for education and entertainment services are fixed at Rs 30 per month, while that for agriculture service is Rs 60 per month. The pay-per-use rate is set at Rs 3 per request. Reliance Communications is also planning to offer mobile data bundle of 1.2 GB on Nokia GPRS-enabled phones. This is in addition to the offer of up to 1,800 free on-net minutes with Nokia 1800 that comes with six-month validity.
“We have seen sales of smartphones on our network increase manifold. With the rollout of 3G, we see a huge opportunity in fostering a mutually beneficial business relationship to offer customers unique voice, data as well as VAS innovations with Nokia,” said Vrajesh Shelat, RCom Head (Wireless Data Services and Alliances).
“To take mobility to the next level, Nokia is moving beyond products to add services like Ovi Life Tools and Ovi Music Unlimited on its devices. These services have the potential to positively impact livelihoods on the one hand and provide entertainment platforms to our consumers on the other. Our association with Reliance Communications is an important step in the direction of creating a strong ecosystem that will take these services to a larger consumer base,” said V Ramnath, Nokia India Director (Operator Channels).
This partnership also brings to consumers attractive offers on Ovi Music Unlimited (OMU) for specific Nokia models. This will enable faster download of music up to 12 GB. Also available to RCom consumers is the exclusive offer of Reliance broadband data card for Rs 1,999 when purchased along with Nokia’s OMU-enabled handsets.



