An herb from the Latin American country of Paraguay, named Stevia, is being proclaimed as the answer to the country’s rising sugar prices and bulging waistlines. The zero-calorie sweetener not only can replace sugar as a sweetening agent, but also can act as a flavor enhancer in food and beverages, claims Sourabh Agarwal, MD, Stevia Biotech Pvt Ltd.
Mr. Agarwal is enthusiastic about introducing stevia into Indian market, reeling under unprecedented high sugar prices. He said, “If you’ve ever tasted stevia, you know it’s extremely sweet. A white powder extracted from the dry stevia shrub leaves is approximately 200 to 300 times sweeter than sugar.”
“It is a zero calorie sweetener and without any side effects. It can replace sugar in every aspect,” he added. He points out that the herb is tried and tested by centuries of use as sweetener and flavor enhancer in its country of origin.
Another favorable aspect about stevia is that it can be grown in diverse climatic conditions. Mr. Agarwal is upbeat about the chances of stevia in India. “The climatic condition in our country is suitable for its cultivation,” he said. “It is easy to maintain and can grow anywhere. For commercial farming of stevia, one needs to make sure of factors like temperature, soil type, water type and availability and planting material for maximum yield with a great quality.”
Mr. Agarwal stressed the herb’s advantages for diabetics and in weight loss industry. He said that clinical studies have established the curative properties of Stevia for diabetics by helping reactivate insulin-secreting cells.
Stevia is widely used as a sweetener in Japan and as a dietary supplement in the US and Canada. Stevia Biotech is seeking governmental permission to start its commercial cultivation in the country.



