Indian handset makers such as Spice, Micromax and Karbonn captured 14 percent of the mobile phone market in the year 2009 – 10. According to Voice&Data100 Indian Telecom Survey, the mobile handset market grew 4.2 percent by revenue during the financial year 2009-10 compared to 7.9 percent in 2008-09. In the year 2009-10 about 108 million mobile phones were sold. Revenue wise about Rs.27, 000 crore of sales was done in 2009-10 when compared to Rs.25, 810 crore the previous year.
All Indian manufactures share increased in 2009-10. Though Nokia remained as market leader with 52.2 percent share in the mobile handset market, their company’s share dropped from 64 percent the previous year. Indian manufactures who had just about 3 to 4 percent market share in the previous year, strengthened their presence and increased to about 14 percent.
With the exception of Nokia, all the other companies performed well in the year 2009-10. Samsung witnessed a growth of 17.4 percent this year compared to 10 percent last year. LG’s share increased from 4.5 percent last year to 5.9 percent. Micromax had a share of about 4.1 percent by revenue. Spice and Karbonn gained 3.9 percent and 3 percent in the year 2009-10, respectively. Lava had a share of 1.1 percent and Lemon with 1 percent. Max’s presence was relatively less with only about 0.9 percent.
The Voice&Data100 annual survey on handsets is based on the revenue of telecom equipment suppliers, including GSM and CDMA handset vendors. According to Voice&Data Chief Editor Prasanto K Roy, “Low prices for perceived high-end features. You get all-QWERTY Blackberry lookalikes complete with trackball, and even dual-SIM phones, for Rs 5,000,” “We saw demand rising for dual-SIM phones last year, but the market leaders had few offerings there. And while Nokia has many low-cost models, they are relatively sparse on features.” He further explained that, the low-cost handsets may fall short on applications, functionality, user interface and experience, and, often, quality of construction, solidity and robustness.
