As part of the new exchange program, several Indian automobile manufacturers like GM Motors India, Toyota Kirloskar, Hyundai Motors and Honda Siel have started focusing and aggressively expanding their used car business to increase sales.
The various models of auto companies like Hyundai, General Motors and Toyota You Trust are being aggressive in promoting their models through their used car outlets all across the country. Also, Toyota Kirloskar has set a target of generating 25 to 30% of the sales for its new car, Etios which is a compact car that would be on the road next year, through their pre-owned car outlets.
At Toyota Kirloskar, The Deputy Managing Direct for Marketing, M Sandeep Singh said : “We now have five outlets of Toyota You Trust. Within the next three years, we plan to have 50 outlets. Our aim is to sell 25% of our new cars through Toyota You Trust. We are already selling Innova and Altis through the used car exchange programme. We are expanding our used car outlet footprint, keeping in mind the launch of our compact car, Etios, next year. Toyota You Trust will be one of the major avenues for selling Etios.”
Auto Analysts have said that in India, with newer models with better features and the constant upgrade of technology, customers do not stick to the same car for more than 3 yeas unlike earlier when they used to have the same cars with them for close to 10 to 15 years. The customers these days go for an upgrade within 3 years of purchasing their cars.
As a result of this and also because of the increase in the number of OEMs that have entered this market if used car segments and changing life styles of Indians, the number of choices that they have and favorable demographics, the pre owned segment has been increasing a tremendous growth.
Honda Siel’s used car outlet company is Auto Terrace. The heads of Autto Terrace, My Sunil Ghambir commented that today, they have close to 117 outlets across India. He also said “In AutoTerrace, we have exchanged more than 4,300 preowned cars for new cars and liquidated them through various channels. In about 70% of the cases, the customer needs exchange at the time of buying a new car. So, AutoTerrace helps the new car department at Honda to present a complete package deal to the customer by buying the used car of the customer”.
He also feels that in the near future, the used car segments would grow much more than the new car segment even though at present both the segments are equivalent to each other.
The Sales and Marketing director Arvind Saxena for Hyundai Motors mentioned “As for the volume, we do around 15% of the total sales through those dealers who also have the Hyundai Advantage dealership. Used-car sales, we expect, will grow at the same rate as the new car sales. Santro is the most popular model sold through the exchange programme.”


